The 6th Regional WIEF Online Marketing Workshop, a collaborative programme between Malaysian African Professionals & Entrepreneurs (MAPE ), the World Islamic Economic Foundation (WIEF), Islamic Centre for Development of Trade (ICDT) and Agency for the Promotion of Private Investments of the Republic of Guinea (APIP-Guinea) was held in Conakry, Guinea from 2 to 6 April 2017 to assist women entrepreneurs in expanding their business outreach.
The WIEF Online Marketing Workshop has benefited close to 300 women entrepreneurs from over 20 countries.
This year WIEF’s Online Workshop will gather 40 women entrepreneurs, who own micro, small and medium sized businesses, from Guinea and the surrounding countries.
Outcome/Benefits from the Workshop
- Increase in sales leads and inquiries from online sources
- Expand market outreach to new areas and customers
- Establish an online profile that is presentable and enhances overall company image
- Increase visibility to existing and potential clients
- Strengthening of company profile
- Platform for networking among women entrepreneurs
Four key areas of focus
- Web presence and website development
- Internet marketing and search engine optimisation techniques
- Social media marketing tools and strategies
- Online monitoring tools
For more info please check here (starting from 6:30)
